1. What is SEO and why should you care?
SEO is the acronym for search engine optimization. It’s a series of techniques, best practices, and processes that help your website rank higher in Google so you can get more visitors to your site…and ultimately bring more leads or sales! Why should you care? If your content isn’t on page one of Google for relevant keywords, then nobody is going to find it.
2. How to do keyword research for your website
Keyword research is the first step you must take to understand what keywords will bring your business more customers. It’s also one of the most important steps in SEO because it tells Google and other search engines which topics are relevant for your website. You can use tools like Google Keywords, KWFinder, or SEMrush (paid) to find trending keywords in your industry.
Meta tags are the HTML code that helps search engines understand what’s on each page of your website. They offer SEO pros a way to communicate with Google exactly what is on every single web page…and you should always use them! You can find out more about this topic here
3. The importance of meta tags, titles, and descriptions on your site
Meta tags are the HTML code that helps search engines understand what’s on each page of your website. They offer SEO pros a way to communicate with Google exactly what is on every single web page…and you should always use them! Titles are the clickable headlines that appear on search results pages.
Meta description: This is a snippet that shows up under the link to your website when it’s shared on social media or Google search results. It tells searchers what they can expect if they click through to visit you. The goal of this field is to get them to click through and visit you. Descriptions should be 150 characters or less and include keywords related to the topic you’re writing about so that they show up in SERPs for relevant searches.
Title: This shows up in the browser bar when someone visits your site. It’s also what Google displays as a result of doing an organic search for that keyword or phrase, Titles need to be descriptive of your content, but also include keywords related to what you’re writing about so they stand out in Google’s SERPs (search engine result pages). Think of this as a “headline” in a newspaper or magazine.
Description: This is the meta tag for your homepage, and it’s where you can explain what makes your company unique in a sentence or two. It should be descriptive of who you are as well as why someone would want to do business with you!
4. The basics of backlinks – how to get them and what they are worth
Backlinks are incoming links that point to your website. They tell Google, Bing, and other search engines that you’re a reputable source of information for certain keywords in the eyes of an established site or authority figure in your industry. The more backlinks you have pointing at your site (with relevant anchor text), the better chance you’ll rank higher than your competitors who don’t have such a strong presence.
5. Why it’s so important to have a social media presence as well as a blog
Posting on your company blog and sharing that content through Facebook, Twitter, LinkedIn and other forms of social media is an organic way to get more backlinks (and exposure) for free! It also helps you establish your business as an authority in its industry, which means you’ll rank higher on Google.
6. A checklist for making sure all the bases are covered in terms of SEO
- Do keyword research to understand what people are searching for and how much traffic those keywords get
- Make sure every single page has a great meta description so that when it shows up in search results, it’s compelling enough to get people to click through
- Create an editorial calendar for your blog or website content so you can consistently post high-quality content that will attract backlinks and social media shares.
- Post your content to social media so you can get more backlinks and exposure
- Make sure the blog posts on your site use relevant keywords in their titles, descriptions, and throughout the post itself. This will help them rank higher for search results related to those words/phrases
- Use tools like Google Keywords or SEMrush (paid) to understand what people are searching for so you can incorporate those keywords into your content
- Create unique page titles and meta descriptions for every single page of your website. This way, the search engines will know exactly what each page is about when they’re indexed on their results pages