If you’re like most business owners, you’re always looking for ways to improve your website’s user experience. Well, responsive web design is one of the best ways to do just that! responsive web design (RWD) is a technique that allows your website to automatically adjust its layout and content based on the device it is being viewed on. This means that whether someone is viewing your website on a desktop computer, laptop, mobile phone, or tablet, they will have a better user experience.
How can responsive web design help improve my website’s user experience?
We all know how frustrating it is when we visit a website that doesn’t fit properly on our phones. How long do you usually stay before leaving and going somewhere else?
– Easier navigation – Increased viewing area – No horizontal scrolling:
All of these issues are solved with responsive web design. Your website’s navigation will be easy to use on any device, your content will be easy to read and accessible on all screen sizes, and you won’t have to worry about people having to scroll left and right to see everything.
– Better conversion rates:
A website conversion happens when a visitor performs an action that you want them to, such as submitting a contact form, buying a product, or signing up for a newsletter. Responsive design can help improve your conversion rates because it makes it easy for visitors to complete the actions you want them to take.
– Increased traffic:
Mobile traffic has been increasing exponentially over the past few years. In fact, in 2018, mobile devices accounted for 52.64% of all website traffic worldwide! responsive design is essential if you want to ensure that your website is accessible to this growing number of mobile users.
– Better search engine optimisation:
With the rise of mobile browsing, it’s more important than ever to have a responsive website. Google knows this and will reward you with better rankings for your industry-popular results pages (SERPs). Browsing the internet on mobile devices is only going to become more popular, so it’s important that you start using responsive web design if you haven’t already.
What questions should I ask my web designer to make sure that my website is responsive?
When working with a web designer to create or update your website, be sure to ask the following questions:
– What mobile devices will my website be compatible with?
– Will my website’s layout change on different devices?
– How will users be able to navigate through my website on different devices?
– Will all of my content be visible on mobile devices?
– What changes will be made to my website’s design to make it responsive and mobile-friendly?
By asking these questions, you can be sure that your web designer is taking the necessary steps to create a responsive and mobile-friendly website for you. You can also check out our article on How to Create a Great Website for Your Small Business and add these items to your list of things to do before starting your website design journey.
Best Practices for Responsive Web Design
Now that you understand responsive web design and the benefits it can provide, let’s take a look at some best practices for creating responsive websites:
Test your design on multiple devices:
Before you launch your responsive website, be sure to test it out on as many different devices as possible to ensure that it looks and functions as you intended.
Keep your design simple:
Simpler designs are easier to make responsive and tend to perform better across all devices. When in doubt, less is more!
Take buttons seriously:
When it comes to mobile-friendly web development, the design of buttons is crucial. A desktop button may be simple enough for someone using a mouse, but what about tablets or smartphones? The finger lacks the same degree of accuracy.
Fast loading times:
No one likes waiting for a website to load, so you should keep your responsive website’s loading time in check. One way you can do this is by using responsive images, which are images that are sized appropriately for the device they’re being viewed on.
Consider your content:
Your responsive web design will only be as successful as your content. Make sure to carefully consider the type of content you’re putting on your website and how it will be displayed across different screen sizes.
Find out where your website traffic is coming from and optimise for that device, so you can get the most conversions.
Are they arriving by desktop or laptop? What about mobile devices like smartphones and tablets? Once that information is known then your website can be tailored specifically towards each type of device which will increase conversion rates and improve user experience across all platforms.
Make it easy for customers to chat with you.
When customers are looking to buy from your business, they want the opportunity of contact. Consider adding a WhatsApp call-to-action on the mobile version of your website and increase mobile sales.
Find the perfect Responsive Web Design Company for you:
Responsive web design is an important part of any website and should be given the attention it deserves in both the design and web development process. By including responsive web design in your budget from the start, you can avoid any costly redesigns down the road.
Which company will be the one to take your business into next year? Check out Design Rush’s list of Responsive Web Design Companies.
No matter which route you choose, remember that:
Responsive web design is a must-have for any business looking to improve their websites user experience. If you’re not sure if your website is responsive, or you want to learn more about how to use responsive web design, contact us today! We would be happy to help!
What are some other benefits of responsive web design that we didn’t mention? Get in touch with us! And be sure to check out our blog for web design tips and tricks!